Head of Marketing & Communications - Galway City
The Head of Marketing & Communications will develop and manage the marketing strategy, plan, records and budgets and to lead and manage the marketing team, providing objectives, strategies and projects. To be accountable for the effective delivery of the agreed marketing plan. To continually maintain, develop and champion our clients brand through support and innovation.
Key Responsibilities:
Marketing & Brand Management
- Develop with senior management and manage the marketing strategy, plan, records and budgets
- Assist in interviewing, hiring, orientation and training of new marketing department staff
- Maintain and champion the Company’s brand identity including employer brand and site initiatives
- Liaise with and support the various company departments regarding opportunities for brand awareness and promotion – HR, Health & Safety, BIM, etc. · Ensure that all information regarding the Company in the public domain is accurate
- Oversee the design and production of all brand marketing collateral, including brochures, printed documents, business development material, website development and maintenance, website content, and social media accounts Manage all company advertising, sponsorship and PR activities including design, drafting copy, liaising with publishers, as agreed with Directors
- Manage the maintenance of the database of all project works carried out by the company
- Manage all third-party marketing related agencies and consultants
- Lead and manage attendance of industry marketing events, fairs and conferences
- Provide marketing support to 3rd party company partnerships, JVs, Group companies, etc
- Manage the submission of company’s projects for annual industry awards
- Conduct regular competitor research and analysis across recruitment, business development, target market segments, employer brand, health & safety, CSR, and industry market trends, benchmarking communications material to guide strategic plans
- Present regular updates and information on marketing and promotional opportunities to senior management · Manage and co-ordinate all company photography including liaising with appointed photographers, Project Manager, Clients and Architects on requirements and development of photography briefs.
- Assist HR with eLearning content preparation and LMS population
Business Development
- Lead Generation activities including management of project leads database, research and qualifying of potential leads and express the company’s interest where appropriate
- Develop working relationships with key clients, architects, project management companies and JV partners to drive business development opportunities
- Research potential opportunities and networking
- Attend key industry conference and networking functions to stay abreast of industry trends and represent our client for new business partnerships and future opportunities.
- Prepare business development presentations as required by Directors/Regional Directors to support external meetings with prospective clients
- Assist the pre-qual team and tender team on project detail, support brochures and the development and maintenance of presentation and submission templates
For a confidential discussion and more information on the role, please contact Deirdre Moran.
deirdre.moran@collinsmcnicholas.ie
091-706710
