Job Title: Brand Manager
Location: Waterford (Hybrid - 2 days WFH)
Contract Type: 12-Month Fixed Term Contract
Reports To: Marketing Director
Our client, a leading FMCG organisation based in Waterford, is seeking an experienced Brand Manager to join their dynamic marketing team on an initial 12-month fixed-term contract. This role will own brand strategy, activation plans, and performance management across key product categories. The ideal candidate is commercially focused, consumer-centric, and experienced in delivering impactful brand activity in fast-paced environments.
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute annual brand plans aligned with overall business objectives.
- Lead strategic brand initiatives, ensuring consistent positioning across all channels.
- Monitor brand health metrics and deliver insights to support strategic decision-making.
Marketing Activation
- Plan and deliver integrated marketing campaigns across ATL, BTL, digital, and shopper marketing.
- Manage creative and media agencies to ensure best-in-class execution.
- Oversee NPD launches, packaging updates, and portfolio optimisation initiatives.
Commercial & Performance Management
- Analyse category, consumer, and competitor trends to identify opportunities for growth.
- Own brand P&L elements (forecasting, budgeting, tracking).
- Work closely with Sales, Category Management, and Supply Chain to ensure alignment on demand, pricing, and promotional planning.
Stakeholder & Cross-functional Collaboration
- Work in close partnership with internal teams to ensure successful brand execution at all touchpoints.
- Present brand performance updates and campaign reviews to senior leadership.
- Manage agency partners, ensuring timelines, deliverables, and budgets are met.
Project Management
- Lead key brand projects end-to-end with strong governance, timelines, and evaluation.
- Support innovation and renovation projects in collaboration with R&D and Operations.
Requirements
Experience
- 3–5+ years’ experience in Brand Management or similar Marketing role within FMCG (essential).
- Proven track record delivering consumer-driven brand strategies and effective marketing campaigns.
- Experience with category data tools (e.g., Nielsen, Euromonitor, Kantar) is desirable.
Skills
- Strong commercial acumen with the ability to interpret data and translate insights into action.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Strong interpersonal and stakeholder management skills.
- Creative thinker with a proactive, solutions-focused mindset.
- High attention to detail and strong communication skills.
Education
- Degree in Marketing, Business, or related discipline (required).
- Postgraduate qualification in Marketing or Brand Management is an advantage.
For a confidential discussion and more information on the role, please contact Jessica Kennedy.
jessica.kennedy@collinsmcnicholas.ie
021 2427110