Shopper Marketing Executive – FMCG
Our client, a leading name in the Irish food and beverage industry, is seeking an experienced Shopper Marketing Executive to join their dynamic marketing team. This is a fantastic opportunity to work across a portfolio of well-known brands and play a key role in driving customer activation for a major national retailer. This is a hybrid opportunity working in South Dublin & occasionally visiting other sites.
If you have a passion for FMCG marketing and want to make an impact with a household name, we’d love to hear from you.
The Role
Reporting to the Activation Manager, you will be responsible for developing and executing annual activation plans, ensuring alignment with commercial priorities and retailer expectations. You will work cross-functionally with internal teams and external partners to deliver impactful trade marketing campaigns, in-store events, and product launches.
Key Responsibilities:
- Develop and deliver activation plans for a key retail account.
- Manage trade marketing initiatives, including in-store campaigns and CRM activities.
- Coordinate Point of Sale development and activation across multiple brands.
- Oversee customer product set-up and in-store events.
- Liaise with agencies to produce creative assets for in-store, online, and digital channels.
- Collaborate with partner brands and suppliers on joint activation opportunities.
Requirements:
- Degree qualified with experience in shopper or trade marketing.
- Proven ability to manage multiple projects and deadlines.
- Strong organisational skills and attention to detail.
- Experience with POS (point of sale) development and event management.
- Confident communicator able to build strong stakeholder relationships.
- Commercially astute with good analytical skills.
For a confidential discussion, please contact Nicola Egan.
090 64 50668
nicola.egan@collinsmcnicholas.ie