A Marketing Executive is required to be part of my client's international marketing team to increase brand awareness and grow sales for our extensive product range. The ideal candidate will drive marketing projects and play a key role in international brand development and lead generation. The candidate will be customer-focused and have a proven ability to build/maintain effective working relationships with colleagues, suppliers, customers, and business partners.
Responsibilities:
Manage lead generation campaigns for multiple product portfolios and markets via CRM.
Develop:
Print media (catalogs, brochures, flyers, promotional material).
Online media (websites, social media, and email campaigns). Drive SEO.
Exhibitions, Trade Events and Open Days.
Advertising & Editorial
PR projects
Content writing and proofing.
Publish print and online media (including video). Ensure all published material is valid, current, and accurate.
Manage projects relating to website/social media design and utilisation.
Manage new product launch campaigns.
Manage corporate consistency and branding projects to ensure brand guidelines are adhered.
Be creative and innovative in increasing marketing standards, implementing consistency, and taking advantage of marketing and PR opportunities.
Keep abreast of market trends and changes in relevant product sectors (Civils Construction, Agriculture, Marine and Material Handling) through market research, attending sales meetings, conferences, exhibitions and developing strong communications links with the sales team and customers.
Maintain marketing databases to ensure information is accurate, updated and easily accessible.
Budget, negotiate and report financial information and spend.
Provide general administration support if required.
Requirements:
Honours Degree in Commerce, Business, Marketing or equivalent.
Digital marketing qualification advantageous.
2-3 years commercial marketing experience with responsibility for managing lead generation programs
Fluency in English is essential. Fluency in other languages advantageous
Full, clean driving license
Ecommerce, Sales, or Customer Service experience advantageous
Knowledge for Agriculture, Equine, Material Handling and/or Construction markets advantageous
General and Digital Marketing skills
Well-developed IT skills (MS Platforms, CRM, ERP, Content Management Systems, etc)
Project Management skills
For a confidential discussion and more information on the role, please contact Deirdre Moran.
deirdre.moran@collinsmcnicholas.ie
(091) 706710