LinkedIn is a huge professional network that continues to grow and is consistently adding new features to its product range. LinkedIn is the de facto social network for business types.

I have integrated a number of tips and if you spend time updating your profile you will have a vibrant profile and network and you should start seeing some return on your time investment.

1. Treat Your LinkedIn Profile like a Website

Firstly, create a document in Word detailing the information you want to display in your profile. This way you can get an idea of what your LinkedIn profile will look like on the website. Make sure it is free of spelling and grammatical errors. In some sections of your profile, you can use bullet points to illustrate elements of your professional career and draw attention to your strengths.

When compiling your job history on your CV, make sure you outline your achievements and accomplishments, this is not your job description or mission statement.

It is also important to include schools, colleges, universities and postgraduate programs you attended. This will help LinkedIn to find (former) fellow students of yours to link with and also, more importantly, it will help fellow students to be able to find you.

2. Keep your photo professional

Make sure you are using a tasteful picture on your profile. Keep your personal collection on Facebook, Flickr or whatever photo sharing site you use, keep LinkedIn for professional images. It is better to use a professional photo – think that if you don’t wear it to work then you won’t use it on Linked In.

3. Use the “Post an Update” Function Regularly

LinkedIn updated function is much more robust than it used to be. People can now “like” and “comment” on your updates which can help you build relationships with others on LinkedIn. Update your profile status with news articles related to your work industry, work-related headlines and positive messages, etc. You want to engage conversation and most importantly show your professional network that you are creditable in your area of expertise.

4. Get Recommendations

Ask for recommendations from thought leaders in your field and well-known clients. Only recommend people you can vouch for.

5. Join Strategic Groups

Join groups in your own market or industry, your ideal client’s industry, groups that you are interested in, groups that your target prospects are members of, alumni groups open groups and some big groups. Once you join a group you can send a message to strategic members or invite strategic members to connect to you.

Using the groups is a great way to meet with new people, have a meaningful debate and learn new practices and behaviours. Engage in Conversation!

6.  Link with your Blog and Slideshare

This is very important again as you have an opportunity to put up information on your company.

For more helpful tips on how to succeed in the job market, visit our website at


Louise Mulligan

Recruitment Consultant

Collins McNicholas Galway