We have all heard stories of how, in today’s job market, employers review Facebook profiles and tweets of potential candidates in order to narrow down the list of applicants. However, it may come as a surprise to job seekers that the vast majority of recruitment professionals are using social media networks throughout the entire hiring process. Given the fact that Facebook has over one billion users and LinkedIn has over 200 million registered profiles, social media networks are undoubtedly space where talented applicants are connected and connecting.

Although social media is vast with new networks coming on stream all the time, it is simply not enough to create a profile and expect employers to come you to. It is vital that applicants engage with all of the tools offered by the various social networks. The following social media networks continue to be the most popular with both passive and active candidates as well as employers:


According to a recent Jobvite Survey; 89% of recruitment consultants have hired a candidate through LinkedIn. LinkedIn continues to be the most effective way for recruitment professionals to target passive candidates by utilizing the extensive range of recruiting solutions that LinkedIn provides. Candidates must ensure that they have a LinkedIn profile that is 100% complete and optimised to ensure that their profiles will appear in keyword searches.


Facebook is the fastest growing social media network used by a recruitment professional growing from 55% in 2010 to 66% in 2013. Organisations tend to hire talent from Facebook by promoting company Facebook pages, encouraging interaction with users in order to gain referrals and “likes”. Candidates can also use applications on Facebook such as BranchOut and BeKnown in order to widen their network of relevant contacts.


Twitter is an effective tool for monitoring company activity, new job announcements, expansion plans, etc. Candidates should follow companies within their industry of interest, ensuring that their own profiles are complete and contain some interesting insights! Some companies also use applications such as Tweet My Jobs or Twit Job Search to allow them to promote open vacancies.

Other networks growing in popularity include Google+, YouTube and Pinterest. Niche geographical social networks include Viadeo in France and Xing in Germany.

Employers and Recruitment Professionals will regularly use interest groups to tap into social circles containing industry expertise. Candidates should join key groups that allow for discussion, debate and networking opportunities.

There is no doubt that social media networks provide a huge opportunity for like-minded professionals to connect and network. Candidates should embrace the best available technologies and tools afforded by social networks to give themselves the best chance to land the career of their dreams.

For more valuable job seeking tips, visit collinsmcnicholas.ie/jobseekers


Aileen Lalor

Recruitment Consultant

Collins McNicholas Midlands Office