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Strategic Marketing Manager

Collins McNicholas are working exclusively in partnership with Lir Analytical and we are delighted to bring to market a fantastic opportunity, the position of Strategic Marketing Manager.

Lir Analytical are a research, development and manufacturing life science company based in Ireland, supported by highly engaged food producers and food processing customers in Ireland, the UK and Europe. Current sectors they serve are Dairy Producers, Food processing & Pig & Poultry Producers. Lir Analytical has grown from a research project in the Midlands, into one of the fastest-growing companies in Bio-Security development.

As a Strategic Marketing Manager, you will play a pivotal role in shaping the future of their company and products. You will be at the forefront of driving growth, reaching new markets, and elevating their brand's presence on the global stage. You will play a critical role in driving the successful launch of new products into international markets. If you're ready to take your marketing prowess to the next level and be part of a dynamic team that's changing the world, this is the opportunity you've been waiting for.

The successful candidate will be a self-starter who thrives on data and who will embrace the challenges the role will bring in this startup environment. The Strategic Marketing Manager will need to have proven creative digital marketing expertise.

The company is headquartered in Longford, however this role can be hybrid.


  • Develop and deliver the Marketing Strategy to deliver Strategic Growth for Lir Analytical

  • Work closely with the Strategic Business Development Manager to co-create a winning business and marketing strategy, including targets, growth plan, timelines and KPIs

  • Provide consumer insights and data driven information and works closely with Business Development to translate into growth strategy

  • Manage and monitor the performance of the Marketing Strategy (aligned with Business Development & Sales plan) - adjusts, refocus as needed to achieve targets

  • Own and manage Lir Analytical Brand in Country & Region

  • Ensure alignment of positioning to identify and support customer needs

  • Establish marketing campaigns to support growth in distributors and customers using the full range of Lir’s Products 

  • Develop and understand the target markets, trends, key customers, and opportunities.

  • Partner with local and regional distributors and experts to gain market insights and opportunities

  • Build networks to have insights on changing trends

  • Use data driven methods to make decisions on opportunities and resource allocation

  • Work with external marketing agencies and partners to deliver value for the business

    • Provide clear expectations on deliverables to external / support agencies

    • Performance management against agreed deliverables

    • Ensure Lir Analytical standards are met


  • Bachelors or Master’s degree in marketing, business, or related field

  • Minimum 7-8 years experience in strategic marketing, ideally in a B2B environment in the food, scientific or Agri industry

  • Must be a fluent English speaker. The ability to speak another European language (ideally German) is a distinct advantage

  • Must have very strong creative digital marketing capability and the ability to maximise these to establish creative campaigns

  • High level of proficiency in the use and exploitation of social media, creating profiles and personas.

  • Experience in common digital tools, graphic design, and content creation

  • Proficient in the use of Microsoft Office software, notably Powerpoint and Excel

  • Excellent influencing and negotiation skills

  • Excellent communication and presentation skills

  • Organised and effective planning with attention to detail

  • Strong Project management and analytical skills

  • Customer focussed with the ability to translate insights into actionable communications.

  • Flexible and agile approach to support an emerging / start up industry

Broader Business Targets (Shared)

  • Performance Based bonus – measured on

  • Overall P&L Performance in the Region / Country

  • Business Win Rate

  • Sales Volume & Revenue

  • Gross Margin

  • Marketing Investment Plan and ROI

 For more info please contact Niamh Cregg