Senior Marketing Specialist

We are recruiting on behalf of a growing international organisation based in Meath, which is looking to hire an experienced Senior Marketing Specialist to join its expanding marketing team. This is an excellent opportunity to take ownership of a broad range of marketing activities while helping drive business growth.

It is a permanent, full-time role. Hybrid working would be offered after the probation period. 

The Role

This is a varied, hands-on position where you'll develop and deliver marketing initiatives that increase brand visibility, generate leads, and support the commercial team. You'll work closely with colleagues across multiple departments and international teams to deliver engaging campaigns and meaningful business results.

Responsibilities

• Plan and deliver integrated marketing campaigns across digital and offline channels.
• Produce engaging marketing content, including customer success stories, case studies, presentations, brochures and social media content.
• Develop marketing materials that support the sales team and strengthen customer engagement.
• Manage email marketing campaigns, audience segmentation and lead nurturing through CRM platforms, ideally HubSpot.
• Maintain and optimise website content and support LinkedIn and other digital marketing activities.
• Work with external agencies on SEO, PPC, creative projects and paid digital campaigns.
• Monitor campaign performance, analyse results and make recommendations to improve future activity.
• Support PR initiatives, media opportunities, industry awards and corporate communications.
• Coordinate marketing activities for exhibitions, events and customer engagement initiatives.
• Build strong working relationships with internal stakeholders, international colleagues and external suppliers.
• Ensure projects are delivered on time, within budget and aligned with overall business objectives.

Requirements

• At least 5 years' experience in a B2B marketing role.
• Proven track record of delivering successful multi-channel marketing campaigns.
• Excellent content writing, communication and storytelling skills.
• Experience using CRM and marketing automation platforms, with HubSpot experience highly desirable.
• Strong knowledge of digital marketing, including email marketing, SEO, PPC and social media.
• Ability to manage multiple projects while maintaining a high standard of delivery.
• Commercially minded with strong analytical and problem-solving skills.
• Confident building relationships with stakeholders at all levels.
• Self-motivated, organised and proactive, with the ability to work independently and collaboratively.
• Experience within engineering, manufacturing, industrial or other technical sectors would be a distinct advantage.