Sales & Marketing JobsSenior Marketing Automation Specialist

  • GY51700
  • Temporary/Contract
  • Galway, Galway City

Collins McNicholas

Senior Marketing Automation Specialist required for a Medical Device company in Galway.

This position is responsible for deploying and supporting marketing automation activities related to the digital channels in EMEA.

Main Job Responsibilities:
The senior marketing automation specialist will work in close cooperation with EMEA Senior digi-tal/social manager, BU stakeholders and country digital representatives.

Responsibilities may include the following and other duties may be assigned.

Marketing automation solutions:
• Build scalable, automated demand generation, lead management and marketing automation capabilities across EMEA using Oracle Eloqua.
• Connect online promotion tactics (i.e. paid advertising) with lead generation process.
• Design and document automated business rules in Eloqua and
• Perform effective targeting and segmentation to support email and lead generation campaigns.
• Support the growth, clean-up, and segmentation of the contact databases to maximize cam-paign performance.
• Act as an expert in platforms ecosystem that make up the marketing technology stack (e.g. Marketing Automation, ecommerce, CMS, CRM) and provide guidance in related integration challenges.

Training and support:
• Provide support in implementing marketing automation tools, including detailed understanding of tools used and best practices employed
• Create knowledge base with identification of best practices, business cases and ensure these are shared with internal stakeholders.
• Provide expertise and tactical support to Groups / countries in designing and optimizing related process, including nurture program development.
• Support training related to automated demand generation and lead management.

• Support establishment of funnel measurement and tracking approaches, e.g. including lead capture, lead conversion, closed sales (and revenue), attribution back to marketing activities.
• Analyze and optimize email campaigns using A/B testing to optimize performance. Leverage lead scoring approach to maximize the effectiveness of campaigns.
• Design and support marketing automation campaign performance dashboard.

• University degree in Communications
• Expert in marketing automation platform (Oracle Eloqua) and CRM (
• Oracle Eloqua certification required.
• Fluent English.
• Strong experience (5 years +) in marketing automation campaign definition and deployment.
• Experience in digital promotion campaigns deployment and related platforms.
• Strong experience of marketing and sales funnels.
• Strong experience in project/programme management.
• Experience with digital analytics and reports creation.
• Strong understanding of information architecture, user experience, digital marketing.

For a confidential discussion and more information on the role, please contact Deirdre Moran.

(091) 706710

First Name


Your Email (required)

Your mobile (required)

Comment / Cover Letter

Upload CV

In order to provide you with our services, we need to process certain personal information about you. We will only use your personal information to deliver the job-seeking or related services you have requested.

Related Articles

  • Find a job
  • Apply
  • Get a job