Sales & Marketing JobsProduct Marketing Manager – Technical – Remote

  • GY51296
  • Permanent
  • Nationwide

Collins McNicholas

Are you are a proactive, data-driven, Marketer who can craft clear, high impact copy and compelling on-brand messaging across marketing channels- this is the role for you.

We are looking for a Technical Marketing Manager with demonstrable experience of product and digital marketing, within an enterprise SaaS company to lead demand generation and GTM activity for our market-leading Proxy Management Solution.

Core Responsibilities

  • You’ll drive demand and revenue growth by distilling the essence of what we offer and why it benefits our different customer segments.
  • You’ll lead digital strategy & channel optimisation for Crawlera including SEO, PPC, email, social media, webinars, demand generation tools, and multi-channel lead nurturing campaigns to generate monthly Free Trial targets and revenue.
  • You’ll be representing Scrapinghub at industry events and speak and present about our products to both external and internal audiences.
  • You’ll use a range of digital marketing mix techniques to drive awareness through to conversion. Deep understanding of demand funnel behaviour, optimization and performance measurement.
  • You’ll be data-driven from the start – using internal systems to measure and report on the Free Trial funnel to discover drop off, blockage and develop testing strategies to optimise conversion for each phase of the process.
  • You’ll oversee creative campaigns and personally deliver effective sales enablement.
  • You’ll work closely with the customer success team to support product adoption, reduce churn and extract product feedback.
  • You’ll work closely with the Product Management team to lead the development of stakeholder-specific messaging, product positioning and industry-specific solution messaging to differentiate Crawlera from others emerging in the market.
  • You’ll create industry-leading commercial collateral that equips the teams to win at every turn
  • You’ll have in-depth knowledge of the competitor landscape, the key players, new features and emerging trends



  • 3+ years of product marketing experience with at least 2 years of experience in an enterprise SaaS environment
  • Technical background, or experience marketing technical SaaS software solutions.
  • Strong analytical skills, aptitude for metrics and data-driven decision-making skills.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Proven track record of achieving results while balancing demanding expectations.
  • Ideally a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

Excellent technical storytelling, writing, editing and content creation skills with a keen eye for quality, usability and impact.

For a confidential discussion and more information on the role, please contact Deirdre Moran.

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