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Product Marketing Manager - Cyber Security Software

  • Sector: Sales & Marketing
  • Contact Email: deirdre.moran@collinsmcnicholas.ie
  • Job Ref: 19813

We are looking for an experienced Product Marketing Manager Cybersecurity to join our growing team. 

This new start-up is based in Galway and the successful candidate will need to be in Galway 1 day a week.

Responsibilities:

  • Define compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
  • Identify target audiences and personas; Create and optimize inbound/outbound marketing campaigns
  • Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the company’s overall strategy and goals.
  • Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
  • Work with the extended marketing team in the design and execution of events, thought leadership, and account-based marketing tactics
  • Leverage industry, market, and product insights for all campaign work, content efforts, and all other marketing initiatives
  • Develop and implement coordinated plans for launches and announcements.
  • Lead the development and curation of use cases and customer references for our products/solutions
  • Manage product communication and messaging on all channels including print, web, social media, email, and display 
  • Work with content marketing and design teams to create suitable content for each stage of a customer’s digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
  • Regular monitoring of user analytics and using these insights to drive strategies 

Requirements:

  • Job Location - Galway, Ireland
  • Experience marketing to a technical audience is a must
  • Passion for technology and an entrepreneurial spirit 
  • 5+ years of experience in B2B/Enterprise product marketing is a must 
  • Experience in the cybersecurity domain is a must
  • Experience marketing to a technical audience is a big advantage 
  • Experience with strongly engaging business and technology stakeholders

For a confidential discussion and more information on the role, please contact Deirdre Moran.

deirdre.moran@collinsmcnicholas.ie

(091) 70671