Collins McNicholas

Excellent opportunity for a Product Marketing Manager to join global organization responsible for managing plasterboard & metal product range including product portfolio management, new product roll-out activity & general product marketing activity.

Role

Product portfolio management

·         Implement marketing positioning plan for company plasterboard & metal product portfolios to compliment business & brand objectives

·         Develop good knowledge level of  product/service offerings, key technologies and product capabilities

·         Perform routine market & competitor analysis to identify threats & opportunities for product portfolios in the market

New Product Development roll-out

·         Manage agreed marketing activities around new product launches, including developing product campaigns and customer related events that meet specific product & commercial objectives

·         Work with relevant teams to provide technical specification, materials & other relevant information to effectively support products in the market.

Marketing communications

·         Provide relevant input for internal & external communications – including product literature, website, customer tradeshows, etc.- to develop the key message(s) and reflect companys visual identity

·         Liase with  Brand Communications Manager to co-develop & implement appropriate communications campaign on agreed products

·         Undertake appropriate customer engagement activities to maximise product & service knowledge of and awareness with targeted customer segments

·         Build working relationships with Commercial team, Technical Department and Manufacturing plant contacts to provide support in achieving product portfolio targets

·         Build relationships and networks in the wider business to maximise access to key information e.g. European & Global marketing teams

·         Flexibility to undertake additional projects & accountabilities as deemed appropriate by the business

 Required 

  • At least 4 years’ relevant marketing experience in a results driven, customer focused environment
  • A third level Marketing qualification or IMI qualified
  • Proven experience as a Brand and/or Product Manager – construction related or FMCG sector experience a plus.
  • Excellent interpersonal & project management skills, allied to lateral & strategic thinking, along with ability to work effectively within a team environment
  • Ability to develop product campaigns and feed into brand initiatives.
  • Exposure to new product development and roll-out process
  • Technical knowledge of construction products and/or systems a bonus

For a confidential discussion and more information on the role, please contact Sarah Boyle on 016620088 or email sarah.boyle@collinsmcnicholas.ie.

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