Collins McNicholas

Role Profile

Job Title                                        Interim Product Manager          

Function/Location/Department   Marketing

Reports to (Job Title)                   Marketing Manager


Job Purpose   

An interim Product Manager responsible for managing plasterboard & metal product range including product portfolio management, new product roll-out activity and general product marketing activity.


Key Accountabilities   

Product portfolio management

  • Implement marketing positioning plan for company plasterboard & metal product portfolios to compliment business & brand objectives
  • Develop good knowledge level of company plasterboard & metal product/service offerings, key technologies and product capabilities
  • Perform routine market & competitor analysis to identify threats & opportunities for product portfolios in the market


New Product Development roll-out

  • Manage agreed marketing activities around new product launches, including developing product campaigns and customer related events that meet specific product & commercial objectives
  • Work with relevant teams to provide technical specification, materials & other relevant information to effectively support products in market


Marketing communications

  • Provide relevant input for internal & external communications – including product literature, website, customer tradeshows, etc.- to develop the key message(s) and reflect company visual identity
  • Liase with Company Brand Communications Manager to co-develop & implement appropriate communications campaign on agreed products
  • Undertake appropriate customer engagement activities to maximise product & service knowledge of and awareness with targeted customer segments
  • Build working relationships with Commercial team, Technical Department and Manufacturing plant contacts to provide support in achieving product portfolio targets
  • Build relationships and networks in the wider business to maximise access to key information e.g. European & Global marketing teams
  • Flexibility to undertake additional projects & accountabilities as deemed appropriate by the business


Communication and Working Relationship    

  • Marketing Manager
  • National Sales Manager & Regional Sales Managers
  • Technical Department
  • Company global marketing teams


Skills, Knowledge and Experience


Qualifications required to fulfil the role   

  • At least 5 years’ relevant marketing experience in a result driven, customer focused environment
  • A third level Marketing qualification or IMI qualified


Specific work experience required to fulfil the role           

  • Proven experience as a Brand and/or Product Manager – construction related or FMCG sector experience a plus.
  • Excellent interpersonal & project management skills, allied to lateral & strategic thinking, along with the ability to work effectively within a team environment
  • Ability to develop product campaigns and feed into brand initiatives.
  • Exposure to new product development and roll-out process
  • Technical knowledge of construction products and/or systems a bonus


Interested? Please give Blaithin O’Shea a call on 01 66 200 88 or email

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