Sales & Marketing JobsMarketing & Product Development Executive

  • GY51121
  • Permanent
  • Clare, Galway

Collins McNicholas

The Irish Tourism Group is seeking a Marketing & Product Development Executive to participate in advertising campaigns and create new tour products. 

Your main responsibilities as a Marketing & Product Development Executive will include conducting market research, producing promotional materials, creating and monitoring digital and non-digital ad campaigns and analysing sales data. You will also play a role in helping to create and implement new tour products for The Irish Tourism Group.

Main Responsibilities:


  • Creating and monitoring Google Adwords campaigns and other sponsored online advertising.
  • Generating marketing communications, including blogs, advertisements, newsletters, brochures, and promotional items.
  • Writing informative ad copy for e-mail blasts, blog posts, and print ads.
  • Creating, adding and editing content on our website.
  • Managing social media marketing, e-mail marketing, and third-party advertising.
  • Assisting with SEO strategies to increase the number of visitors to our website.
  • Contributing to marketing reports, plans and strategies.
  • Monitoring competitor activity and helping to develop new strategies to counter.
  • Attending workshops, trade shows seminars and other networking events when necessary. Sometimes overseas.

 Product Development:

Product development within The Irish Tourism Group involves creating ideas for new tour products taking into account operational needs, presentation to our target market and advertising. The role includes:

  • Carrying out market research to assess demand for new tour ideas.
  • Researching and analysing competitor activity & developing products to compete.
  • Developing tour ideas in line with company goals.
  • Communicating with hotels, coach operators and other suppliers to agree on rates for new products in order to ensure the best price/service for the overall product.
  • Writing tour content for our website as well as tour itineraries and other client documentation.
  • Working with management to finalise new product details.
  • Ensuring sales and administrative staff understand and are fully trained on new product information.
  • Occasional visits to tour sites to ascertain quality and suitability.

Essential Criteria:

  • Minimum 2 years of digital marketing experience and 2 years managing Google Adwords Campaigns.
  • Knowledge of Google Analytics & Knowledge of SEO techniques.
  • An interest in tourism.
  • Education in communications, marketing, tourism or equivalent through experience.
  • Excellent communication and presentation skills.
  • Excellent copywriting and proofreading skills, and a keen eye for detail.
  • Creative flair in the generation of fun and original online content.
  • A good standard of computer literacy.
  • Proficiency in Microsoft Word.
  • Microsoft Excel at an intermediate level to produce statistical reports.
  • Highly organised, with an ability to work to deadlines, and to plan and prioritise tasks effectively.
  • The ability to work independently and as part of a larger team.
  • A proactive, positive attitude.
  • An organised and reliable approach to work.

Desirable Criteria

  • Bachelor’s Degree in Marketing or related field.
  • Experience in the tourism sector.
  • Experience with design products such as Adobe InDesign, Photoshop etc., would be an advantage.

For a confidential discussion and more information on the role, please contact Deirdre Moran.


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