Experienced Marketing Executive- Cork- Perm

  • Reference: CJ46540
  • Job Type: Permanent
  • Location: Cork, Cork City, Munster
  • Category: Marketing

 An exciting new opportunity based in Cork , the chosen candidate will define the processes and standards used to develop and maintain a best-in-class membership product/offering and will help define and shape the future direction of the membership effort. The successful candidate will report to the Head of Commercial and Marketing.

Key Responsibilities:

  • Define, develop, implement and review global membership product/offering on an on-going basis
  • Grow the membership programmes of the organisation in line with strategic goals by creating and delivering an acquisition plan to ensure that the number of members hits targets
  • Establish a suitable online platform for new and existing events and product offerings
  • Develop a Membership Structure and Loyalty Programme which encompasses all fans and stakeholders with the Marketing Manager and Ticketing & Data Analytics Manager
  • Develop and maintain best-in-class and GDPR compliant membership information format and content types that add real value to the members and club
  • Develop, manage and oversee recording of members on-going bookings, activity and membership status
  • Manage internal and external stakeholder/supplier relationships at business and technical and logistics level
  • On-going accountability for Membership budget management
  • Analyse, present and report conclusions and actions from information, identifying trends and problems within the membership and supporter’s community that can help shape the membership product in the future
  • Create an engagement plan to ensure that the membership scheme achieves its engagement targets while ensuring that the data driven by the membership schemes adds to the single customer view
  • To deliver appropriate levels of performance-based reporting and associated information. Preparation and delivery of weekly reports and key performance indicators to line manager
  • Turning the data created into actionable insight that can support the commercial strategies of the organisation.

 

Skills and Qualifications:  

  • Degree in Business, Digital Marketing or related professional field or relevant experience in a similar role.
  • 3+ years product management experience, managing the design, development, deployment and maintenance of best in class products 
  • A thorough understanding of engagement strategies
  • High performer who is highly target driven, motivated and process focused with a results-oriented outlook 

 

Competency Essentials:

  • Proven stakeholder management experience with an analytical and strategic approach to developing your market is essential 
  • Experience working in similar membership environment is highly desirable 
  • Experience developing products that involve digital content including sport content is desirable 
  • Strong analytical skills and ability to clearly and effectively report on program budget and status
  • Strong reporting skills with a proven track record in delivering in a target driven environment to specific KPIs.

 

For a confidential discussion and more information on the role, please contact Susan on 021 4911065 or email susan.crowley@collinsmcnicholas.ie

For more information on our Recruitment and HR Services and to see a full list of our available jobs across Ireland, please visit our website www.collinsmcnicholas.ie

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Susan Crowley

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  • Susan Crowley
  • Recruitment Consultant
  • 021 4911 065
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