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Junior Sales / Graduate Programme - HEINEKEN


Collins McNicholas are delighted to partner with HEINEKEN to recruit 5 Junior Sales Reps Nationwide.

Have you a true passion for selling, an ambition to learn, and experience in achieving ambitious business targets in a fast-paced competitive environment?

Are you a true team player with strong business acumen, customer focused, competitive with a desire to win? Can you deliver and profitably grow the HEINEKEN Ireland Portfolio through strong execution of HEINEKEN Ireland commercial programs, excellence at the point of purchase and development of effective customer business relationships?

Job Title: Junior Sales Rep (Initial Fixed Term Contract- 2 years)

Job Location: Nationwide focusing on Dublin, Cork, Galway, Limerick & Midlands

Reporting to the Regional Managers, in this role you will:

Job Purpose: Drive HEINEKEN’s On Trade Sales Portfolio. Achievement of volume, financial and quality targets in your territory through working in partnership with customers.

  • Development of territory-level sales and resource plans that identify and leverage key opportunities
  • Development of Customer Account Plans, which will enable Joint Business Planning with customers
  • Management of customer business relationships through the provision of consulting services for the on-trade channel
  • Driving footfall to the on trade
  • Growing the customer’s total business
  • Driving HIL categories
  • Driving HIL brands
  • Implementation and updating of the Territory and Joint Business Plans and removal of barriers to execution
  • Development of outlet quality by implementing the quality standards set out by HEINEKEN Ireland and in partnership with the local Quality team
  • Execution of the channel activation plan in partnership with the Trade Marketing team
  • Effective response to customer issues and service requests through liaising with the relevant internal departments
  • Assessment of HIL and competitor programmes and feedback to the relevant internal functions
  • Collection and maintenance of customer and market intelligence, by spending time in trade at night observing consumer habits, behaviours, and occasions
  • Any other duties as assigned from time to time

Key measures of success:

  • Sales Targets
  • Portfolio development
  • Program Execution
  • Quality Standards
  • Demonstration of Company Behaviours


  • A third-level business qualification (University degree)
  • 2-3+ years Sales experience and knowledge are required
  • Strong Analytical skills
  • Excellent organisation and planning capability
  • Business relationship, partnership building and a team player
  • Expertise in point of purchase excellence, underpinned by a strong understanding of the market and consumer drivers and insights
  • Strong IT skills and an awareness and interest in leveraging social media platforms
  • Demonstrate a high level of learning agility
  • On Trade experience desired but not essential
  • Drivers Licence is required


  • Bonus
  • Meal allowances
  • Company Car
  • Attractive Salary

Embracing and celebrating diversity is core to HEINEKEN’s purpose of ‘brewing the joy of true togetherness to inspire a better world.’ We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

For a confidential discussion and more information on the role, please contact Sarra Hadi