We are looking for a Group Digital Marketing Executive to join our marketing team and help deliver an extensive digital marketing strategy that acquires and retains visitors to our social media platforms and websites. The successful candidate will be a digital consumer, with a passion for online communications, who can bring a blend of creative and practical skills to the team. You will also need to be comfortable raising awareness in real time of what is going on in the business through multiple social media platforms.
●Implement a digital marketing strategy to support the online sales, lead acquisition and brand awareness objectives across the business to include SEO, PPC, Social Media and Email marketing.
●Maintain Digital Marketing campaign calendar, identifying campaign opportunities, planning and executing accordingly.
●Manage and measure integrated campaigns to include search, email, social media, PPC and SEO. Report on results using Google Analytics.
●Social media content planning, scheduling and posting across multiple social channels.
●Content writing for all channels including web and email marketing in line with the digital marketing strategy.
●Develop and execute an email marketing programme that generates engagement, and drives sales across all categories
●Prepare weekly and monthly reports into Digital Marketing channel performance and deliver insight into our marketing mix and attribution.
●Measure and interpret data to include customer profiling and behaviour across the entire customer journey.
●Analyse competitor digital activity to provide ongoing benchmarking and industry insights.
●Perform updates to websites with proficiency in wordpress.
●Perform other duties as assigned.
Essential Qualifications and Experience
●Bachelor’s degree in marketing, communications, ecommerce or similar.
●2+ years’ experience in a digital marketing role.
●Full fluency in all Social Media platforms. Google Analytics/ Data Studio, Google Ads, Mailchimp or similar & wordpress.
●Experience with Adobe Photoshop is desirable.
●Analytical mind to analyse data and metrics and translate insight into actionable strategies.
●Self-starter with ability to seize opportunities and drive out plans with autonomy and confidence.
For a confidential discussion and more information on the role, please contact Deirdre Moran.