Collins McNicholas

Ecommerce & Digital Marketing Manager, North America required for a renowned company in Galway City.

Responsibilities:

  • Monitoring & reporting on all key metrics on a daily, weekly, monthly and yearly basis; benchmarking to previous periods to constantly learn and improve
  • Managing the digital marketing budget, with a mix of in-house and agency managed channels, constantly optimizing ROI and finding the right balance between awareness / prospection and sales / retargeting
  • Working closely with the Ecommerce team to ensure alignment with the overall Ecommerce strategy, while defining the local elements for the North American market and driving the market as a whole
  • Managing SEO and email marketing channels, with regular newsletters to drive engagement and sales
  • Managing changes on the websites to support marketing activities
  • Optimizing the customer journey using various analytical tools
  • Creating engaging content for our social media channels aligning with the content & social media strategy
  • Ongoing identification, testing and development of new channel opportunities whilst also drive integration with offline channels
  • Working closely with key stakeholders across the business ensuring alignment of business goals

 

 Requirements:

  • Degree or equivalent and similar experience at a mid-senior level working with a consumer brand, ideally but not exclusively within consumer goods, electronics, health, fitness or wellness.
  • Proven experience in, and can demonstrate a good understanding of the North American market
  • Previous experience in consumer marketing, with a strong understanding of online acquisition channels, delivering revenue growth
  • Hands on experience managing digital marketing channels with an entrepreneurial approach

For a confidential discussion and a more detailed job spec (more information on the role), please contact Celia Moloney on 091-706719 or email celia.moloney@collinsmcnicholas.ie

 

For more information on our Recruitment and HR Services and to see a full list of our available jobs across Ireland, please visit our website www.collinsmcnicholas.ie

 

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