Ecommerce & Digital Marketing Manager, North America required for a renowned company in Galway City.
- Monitoring & reporting on all key metrics on a daily, weekly, monthly and yearly basis; benchmarking to previous periods to constantly learn and improve
- Managing the digital marketing budget, with a mix of in-house and agency managed channels, constantly optimizing ROI and finding the right balance between awareness / prospection and sales / retargeting
- Working closely with the Ecommerce team to ensure alignment with the overall Ecommerce strategy, while defining the local elements for the North American market and driving the market as a whole
- Managing SEO and email marketing channels, with regular newsletters to drive engagement and sales
- Managing changes on the websites to support marketing activities
- Optimizing the customer journey using various analytical tools
- Creating engaging content for our social media channels aligning with the content & social media strategy
- Ongoing identification, testing and development of new channel opportunities whilst also drive integration with offline channels
- Working closely with key stakeholders across the business ensuring alignment of business goals
- Degree or equivalent and similar experience at a mid-senior level working with a consumer brand, ideally but not exclusively within consumer goods, electronics, health, fitness or wellness.
- Proven experience in, and can demonstrate a good understanding of the North American market
- Previous experience in consumer marketing, with a strong understanding of online acquisition channels, delivering revenue growth
- Hands on experience managing digital marketing channels with an entrepreneurial approach
For a confidential discussion and a more detailed job spec (more information on the role), please contact Celia Moloney on 091-706719 or email email@example.com
For more information on our Recruitment and HR Services and to see a full list of our available jobs across Ireland, please visit our website www.collinsmcnicholas.ie