Are you a commercially driven Brand Manager with a passion for building strong consumer brands in a fast-paced FMCG environment? This is an exciting opportunity to take ownership of a well-established portfolio and drive growth, innovation, and brand equity across the Irish market.
The Role
As Brand Manager, you will be responsible for developing and executing brand strategies that deliver sustainable growth, increased market share, and strong in-store presence. Working cross-functionally with sales, innovation, and external agencies, you will bring campaigns and product initiatives to life in a competitive FMCG landscape.
Key Responsibilities
Brand Strategy & Leadership
- Develop and execute the annual brand plan aligned to business objectives
- Drive volume, value, and brand equity growth
- Act as the key brand owner, ensuring consistency and focus
Consumer & Market Insight
- Analyse consumer, shopper, and market data to inform decisions
- Monitor trends, competitor activity, and identify growth opportunities
- Translate insights into actionable strategies and campaigns
Marketing & Campaign Execution
- Lead integrated campaigns across ATL, digital, social, PR, and in-store
- Manage agency relationships to deliver high-quality campaigns
- Ensure consistent and impactful brand messaging
Product & Portfolio Management
- Support new product development, launches, and range optimisation
- Develop business cases, pricing, and go-to-market strategies
- Manage product lifecycle performance
Commercial Collaboration
- Work closely with Sales, Finance, and Supply Chain teams
- Support customer plans and ensure strong retail execution
- Balance brand goals with commercial performance
Performance & Budget Management
- Manage budgets, forecasts, and ROI
- Track KPIs including market share, sales, and brand health
- Continuously optimise plans based on performance
About You
- Degree in Marketing, Business, or a related field
- 6+ years’ experience in FMCG brand management (food or drink preferred)
- Strong experience across ATL, digital, and shopper marketing
- Proven ability to manage and develop teams
- Commercially astute with strong analytical and strategic thinking skills
For a confidential discussion and more information, please contact:
jessica.kennedy@collinsmcnicholas.ie
021 2427110
