More than ever, people are using Twitter, Facebook and other social media sources to not only learn about what’s happening in the world but also search for that perfect job!

Most people agree that that the best way to find a job is through networking. Attending networking meetings, tapping into your own personal network, or asking friends who they know are all good steps. Similarly, there are many ways to use social media in order to network, and eventually find a job. It is widely believed social networks allow all parties involved to better search for and reach their target.

Social media allows us to network, to find people with like interests, and to meet people who can become friends or customers. It flattens out the world and gives us access to people we never would have been able to meet otherwise. For individuals, it is a way to connect and share content with friends and like-minded people. For businesses, it’s a way to tap into what people are saying about your brand, your product and/or your service, participate in the conversations, be open to new ideas and then use these insights to make better business decisions

However, As social media continues to evolve and its uses change and expand it is important to use it wisely and not see it as the holy grail!

You’re on the job market so you’re using every tool at your disposal to find your way back into the workforce as quickly as possible and that includes making the most of your internet resources, including social media. But before you rely too much on social media tools to advance your career, stop and think.

Social media can provide a great way to round out your job search, and it can definitely help you reach out to contacts you haven’t heard from in a while. But can Facebook and Twitter really provide a magic formula for instant job success?

Posting a social media profile probably won’t hurt your chances of success. But when it comes to the job search process, passivity, hope, and excessive time spent in front of a screen won’t get you where you need to be. Of course, post a profile and then get quickly back into the real world. Pick up the phone and actively reach out to anyone you know who might be able to help you. Organise to meet with your contacts and find out what they would do and who they would call if they were in your shoes.

In the meantime, use the hours between your meetings to search for open positions that match your qualifications and skills. When you find these positions, take decisive action.

Each day develops a plan of attack that’s at least 80%  action and no more than 20% social media and hopeful waiting. Move away from the Screen!

Social media has its place, but if you make Facebook the cornerstone of your job search process, you may be engaged in the process for a very long time!


Ita Hodder

Executive Search Manager

Collins McNicholas Recruitment & HR Services Group