Digital Manager – North West | Collins McNicholas

Digital Manager – North West

  • Reference: SJ43754
  • Job Type: Permanent
  • Location: Leitrim, Roscommon, Sligo
  • Category: Marketing

Our client based in the North West currently has an opportunity for a Digital Manager to join their existing Digital team to assist in the implementation of a digital change programme.
The core function of this team is to maximise the customer online experience. This role reports directly into the Head of Strategy & Development.

  • Implementation of the digital strategy in line with the company’s overall business objectives
  • Define scope, cost and benefits of digital initiatives. An example of this could be the redesign and rebuilding of our public website
  • Work closely with developer, operational, project and technical teams from across various business functions/locations
  • Deliver initiatives on time, within budget and in adherence to our internal change process
  • Ensure our websites continually provide up-to-date and comprehensive product/service information that is easily accessible to existing and potential customers
  • Using various data sources, develop and improve the digital reporting suite demonstrating performance against core KPI’s for the digital channel
  • Provide regular analytics reporting and ad hoc data analysis to key stakeholders.
  • Provide user acceptance testing support for all digital changes
  • Support the day to day activity on a wide range of business analysis and operational management requests for the digital channel

Desired Skills and Experience:

  • Solid understanding of the digital environment for customer servicing and sales
  • Knowledge and experience of online reporting tools and data analytics including the development of hidden tags to improve site usage and user behavior data
  • Experience of generating reports from various data sources
  • Ability to communicate across multiple levels of management.
  • Ability to work to a deadline
  • Excellent organisational and decision making skills
  • Detail oriented
  • Excellent presentation, written and verbal communication skills
  • Ability to work independently and as part of a broader team
  • Strong excel knowledge including pivot tables, macros and lookups
  • Knowledge of personal financial services products would be useful
  • Creative, collaborative, organized and able to clearly communicate how plans will deliver an overall goal
  • Experience of managing social media strategies and campaign

For a confidential discussion and more information on the role, please contact Aideen Cummins on 071-9140252 or email

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